Priceless

In an earlier post I mentioned I was reading the book Priceless. For a procurement expert, and as a business owner who has to set pricing it is fascinating insight into the psychology of price.  I think the short version is that although a pricing decision often feels logical, in reality it never is.  (Really.  Never is.)

As an experiment I am now going to try hotlinking to Amazon.co.uk so that for this and other books in future you will be able to purchase them immediately if they take your fancy.