I shall be running a 2 day event for the SME network at Bradford University School of Management at the end of March 2010.
All businesses need to develop new products and services in order to keep up with changing customer requirements and to beat the competition.
These can be new physical products, new services or even just new ways of delivering your existing
products. The path from idea to successful delivery and profit can be long and difficult.
This two day seminar will go through the process with case studies, worked examples and exercises to allow
you to create a template for new product development for your business.
· Why NPD?
· Stages of NPD
· What products/service?
· Generating ideas
· Research and development
· Stage gate processes
· Market testing
· Launching new products
· Feedback and continual improvement
If you would like to sign up to this event please contact us on smenetwork@bradford.ac.uk
Wednesday 17 February 2010
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